Press area

PDO olive oils and olives: stories of flavour, terroir and expertise waiting to be told

“Taste the EXTRAordinary” is a campaign led by France Olive to raise awareness of PDO olive oils and olives amongst the general public. Over the course of three years, it will highlight their aromatic diversity, their terroirs, the men and women who craft them, and the culinary uses that make them an integral part of today’s cuisine.

Journalists, editorial teams and content creators: this programme gives you access to rich, concrete and authentic stories. From sensory discovery to the challenges of passing on traditional skills, from everyday gastronomy to the preservation of olive-growing landscapes, PDO olive oils and olives offer a wealth of editorial angles to explore.

Topics to adapt to your editorial guidelines

The campaign offers resources and insights on a range of themes:

• Flavour and gastronomy: flavour profiles, pairings, recipes and new ways to use olive oil and olives in everyday cooking.
• Regions and expertise: local varieties, landscapes, production methods and culinary heritage.
• Consumption and trends: plant-based cooking, quick meals, creative appetisers, savoury breakfasts and socialising.
• Sustainability and regions: biodiversity, adapted farming practices, minimally processed products and contributions to the rural economy.
• The sector and insights: key data, expert testimonies and reference points to better understand the challenges facing olive cultivation PDO.

Resources ready to enhance your content

The press area is gradually making available themed dossiers and press releases, reference information, visuals, recipes, infographics and audiovisual content. 

The France Olive team can also assist you with interview requests, put you in touch with experts and key players in the sector, and provide material tailored to your topics and deadlines.

Throughout the programme, remote tastings and dedicated events will offer the chance to explore the products in greater depth. The Olive Oil & Olives Days PDO will feature masterclasses, cookery workshops and tasting meals, offering the media a hands-on, well-researched and inspiring experience.

The press pack

The “Taste the EXTRAordinary” press kit celebrates the authenticity and excellence of European olive oils and olives bearing the Protected Designation of Origin (PDO), with a focus on French expertise. It showcases the diversity of the terroirs, the aromatic richness of PDO products, and the strict controls over their production.

The nine PDO French olive oils and six table olives are highlighted, each with its own unique flavour profile and culinary pairings. The feature showcases the producers’ commitment to passing on traditions, preserving biodiversity and boosting the local economy.

It offers an overview of flavour profiles, tips on how to use the products and recipe ideas to enhance everyday cooking.

To view it, click on the photo >

Are you a journalist, author, reporter, etc.? Would you like information on PDO olive oils and olives, the olive sector, the “Goûtez l’Extraordinaire” programme, or photos? 

Please feel free to contact us using the form below!